Case 3: InvestmentYogi

Description : MavenClickZ search account for Investment yogi Financial Services Pvt Ltd. has pushed the boundaries of campaign integration while synchronizing the yogi's online strategy with its promotions and sales processes. The net result has been to break new ground in terms of what can be achieved with a leading edge digital marketing strategy.

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After a successful track record of multi-channel campaigns, MavenClickZ and Investment yogi partnered again to launch an ambitious search campaign aimed at:
  • Creating content-rich landing pages that would rank well organically for key destinations and provide a high quality score for paid search
  • Reducing PPC spend for expensive keywords
  • Ensuring PPC was used tactically to drive incremental sales volume
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