Category Archives: Facts and Fiction

The Top 7 Online Marketing Trends That Will Dominate 2016

The online marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends. Each year, new hardware, new software, new companies, and new user preferences dictate a host of sweeping changes that either … Continue reading

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No Idea? Get Idea

Shephali Bhatt In advertising, ideas are money. Then why do creatives give it all away for free and turn a blind eye to idea theft? BE asks the hard questions Caution: The tone of this article is slightly harsh. In … Continue reading

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Brick and Martyr: E-Tailers Race Ahead

Flipkart, Snapdeal & Amazon post Rs. 1,000-crore loss in FY14 in hunt for customers Online retail seems to be rapidly coming of age in India -in the financial year ended March, Flipkart’s sales challenged those of its nearest brick-and-mortar rivals, … Continue reading

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Infographic: The Cybersecurity Lives of Millennials

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Study finds retailers cautiously optimistic about 2014 holiday sales

Sept. 11, 2014 Nearly one quarter (24 percent) of retailers expect a significant increase (five percent or more) in year-over-year sales during the 2014 holiday season, while another 70 percent are predicting sales will be on par with the 2013 … Continue reading

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Cyber Crime Statistics by TOI

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Social Media or Zara Design ?

Who played the most vital role to pull the design’s from the market within few hour’s of the product going live for sale? You decide and let me know here is what is happened actually???? #zara #nazicampsshirts #rages #starofdavid #jews … Continue reading

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Pinterest India users grow 150% in 1 yr

San Francisco: Housed in SoMa or South of Market, the hip startup neighbourhood in San Francisco, Pinterest’s headquarters is spread across 45,000 square feet in what used to be a giant brick warehouse, now transformed into one of the quirkiest … Continue reading

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RICE & SHINE – How India turned ice bucket to rice bucket

Desi Idea Of Giving Rice To The Needy Goes Viral As the ALS Ice Bucket Challenge touched Indian homes, engaged Bollywoodians, CEOs and students, it got a very Indian twist in one Hyderabad home.The bucket stayed, but ice turned into … Continue reading

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`Social media stifles political debate’

People Less Likely To Voice Opinions That Differ From Those Of Friends: Study The Internet might be a useful tool for activists and organizers, in episodes from the Arab Spring to the Ice Bucket Challenge. But over all, it has … Continue reading

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