Author Archives: Bhaskar Anand

Use Smart Goals, powered by Google Analytics, to optimize in AdWords

To advertise smart, you have to measure smart.  And a key metric for almost any business is conversions, also known as “that moment when users do the thing that you want them to do.” Many AdWords advertisers are already measuring … Continue reading

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MavenClickZ Media Analytics This week

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Google Adwords : Introducing new interactive ads to drive app installs

Developers are constantly looking for new ways to bring users to their apps. But because people’s attention on mobile is becoming shorter and more intent-rich, finding engaged users of your app is an ongoing challenge — both before and after an install. In … Continue reading

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The Top 7 Online Marketing Trends That Will Dominate 2016

The online marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends. Each year, new hardware, new software, new companies, and new user preferences dictate a host of sweeping changes that either … Continue reading

Posted in #hashtags, 2016, android, cyber crime, Design, facebook, Facts and Fiction, Google Adwords, john doe law, linkedin advertising, Mobile App, Mobile Marketing, movie piracy services, online anti piracy, online anti piracy service, Online Marketing | Comments Off  

Fake PMO site tops Google searches

New Delhi: TIMES NEWS NETWORK Police have arrested a 43-year-old man who had set up a fake PMO website and duped more than 200 people of crores of rupees on the pretext of giving them government loans for business ventures. … Continue reading

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Digital brand advertising grew by 15% in 2014 :) :) :)

Brand marketing growth is outpacing direct response ad growth in digital advertising. In 2014, marketers reported running more (33 per cent) digital brand advertising campaigns than digital direct response ones. In 2013, marketers ran slightly more direct response campaigns than … Continue reading

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Tripadvisor fined Rs 3.8cr for fake reviews

  Measures deployed by the website to fight bogus reviews: team to detect fraudsters as well as algorithms The travel advice website TripAdvisor has been fined half a million euros by an Italian regulator after complaints about fake reviews on … Continue reading

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No Idea? Get Idea

Shephali Bhatt In advertising, ideas are money. Then why do creatives give it all away for free and turn a blind eye to idea theft? BE asks the hard questions Caution: The tone of this article is slightly harsh. In … Continue reading

Posted in #hashtags, 3d, 3d design, 3d museum, AdSense features, AdSense Interface, android, cyber crime, Design, events, facebook, Facts and Fiction, Google Adwords, infographics, ipl2014, linkedin advertising, Mobile App, Mobile Marketing, Online Marketing, Online Media Buying, Pay Per Click, pinterest, pinterest marketing | Comments Off  

Digital to Overtake TV Ad Spending in Two Years, Says Forrester

Digital to Represent 36% of All U.S. Ad Spending by 2019 Credit: Oblivious Dude/Flickr available under Creative Commons Attribution-NonCommercial-NoDerivs 2.0 Generic License U.S. advertisers’ spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to … Continue reading

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Brick and Martyr: E-Tailers Race Ahead

Flipkart, Snapdeal & Amazon post Rs. 1,000-crore loss in FY14 in hunt for customers Online retail seems to be rapidly coming of age in India -in the financial year ended March, Flipkart’s sales challenged those of its nearest brick-and-mortar rivals, … Continue reading

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