Monthly Archives: December 2014

Digital brand advertising grew by 15% in 2014 :) :) :)

Brand marketing growth is outpacing direct response ad growth in digital advertising. In 2014, marketers reported running more (33 per cent) digital brand advertising campaigns than digital direct response ones. In 2013, marketers ran slightly more direct response campaigns than … Continue reading

Posted in Search Engine Optimization | Comments Off  

Tripadvisor fined Rs 3.8cr for fake reviews

  Measures deployed by the website to fight bogus reviews: team to detect fraudsters as well as algorithms The travel advice website TripAdvisor has been fined half a million euros by an Italian regulator after complaints about fake reviews on … Continue reading

Posted in #hashtags, Online Marketing, social media marketing, Social Media Optimization | Comments Off