Facebook Like Numbers is it a sign of success or something else?

Watch this video first :

Now you must be thinking that this is a fraud and yes it is and i feel no shame in saying that most of the company in india is doing the same thing. Even i know few group’s who just work on liking the page and send me request a number of times to use their service and increase the likes of Facebook Pages we manage, and i politely say no to their offer.

Another one just a humorous one to make you smile after watching the first video :)

Then you must be wondering what MavenClickZ team is doing different then other’s and is it really useful for our advertisers?

Quality versus Quantity

Ok so here is what we do differently

  • We install analytics for our clients FB page and track every action which takes place on FB page & results in conversion or not. So our analytics control gives us a fair idea of whether FB page like is working for our client or not
  • Based on the analytics report we remove likes manually to keep it to our TG only
  • We measure the engagement level of FB page on a regular basis and take necessary action
  • See some of the reports snapshot which enables us to tweak our activity in favour of our advertisers and get required ROI

Target your audience with utmost attention and review it thoroughly before going live

audience targeting

engagement of visitorsGeo location of the visitors who likes your page

Geo location of likes

Profile of the visitors

People who liked ur pageThe success and engagement of your post

 

The
Success of a particular postWhat is your post reach?

FB Post ReachSource of your page likes in terms of Sponsored Story or Suggestions etc

where you page likes happen

Check whether the links on your website for number of clicks on them ( Same for Social media Assets )

Links clicked on website

How many visitors you get from social media and how many have converted?

Social Media Traffic & ConversionAnd it is very easy to set up the conversion tracking for your FB page :)

conversion tracking on FB

  • 90% percent of our client asks me why the number of likes is not increasing compared to their competitor’s and then i reveal this to them. In most of the FB page even few are the top 10 FB pages in india, i don’t see any of the analytics software installed which can measure the effectiveness of FB or other social media asset’s. They just use Google analytics which shows how many referral they got from FB page and other social media channels without tracking the goal. Now a days there is a trend that your business should be on social media specifically on the FB page, even if you are are a B2B company and your TG is not on FB but might be on LinkedIn and this resulted more revenue for the agencies and advertisers who don’t know the medium well is paying well for this social media initiate without knowing whether it is working for him or not. You can search google and find out a number of article about social media roi ( Return on Investments ) calculation or is social media generating revenue for your company etc.
  • We being a technology company ( Content | Idea | Technology ) we use customised analytics for social media and measure the effective ness of the activity until the visitors bounce out of our social media asset’s.
  • Also we shouldn’t forget that we should target our campaign very precisely to our TG only. Facebook is here to make money out of advertiser’s and they will do the this like game to increase their revenue, so it’s better to be alert and keep checking your stats on a daily basis and then accordingly take action.
  • Other then this i wrote an article sometime ago about how you can get new followers :) please check here  or check this link http://mavenclickz.com/blog/2014/01/a-new-way-to-earn-followers-likes-of-social-media-assets/

Other then this we follow few more guidelines which reduces the FB spend and increase the ROI and hence make social media advertising working for our client’s :)

You wanna know about that in detail? Just invite us to meet or call us @ +91 9980770401

Posted in #hashtags, facebook, Facts and Fiction, infographics, Mobile Marketing, Online Marketing, Online Media Buying, Pay Per Click, social media marketing, Social Media Optimization, twitter, web Analytics | Leave a comment  

Top 25 Article read by doctors in India 2014

Here are the 25 most popular articles published for Indian Doctors in 2014!

  1. How Effective Is Your Medical Documentation?
  2. Patient flow management revisited: Increase patient satisfaction
  3. Internet and Social Media for Doctors
  4. Teamwork in private medical practice – India
  5. Need for digitization of health records in private practice
  6. Negative pressure wound therapy: Low cost machines and local adaptations
  7. Iron deficiency anemia in Indian children – causes, prevalence and management
  8. Top immunization myths: Educating your patients
  9. Innovative and Cost-Effective Treatment of Renal Stones in Remote Areas by the Surgical Services Initiative
  10. Low-cost, minimally invasive evaluation and treatment for infertility in rural areas
  11. Preventing irrational antibiotic use in kids with URI in India
  12. Diagnostic and surgical camps: Cost-effective way to address surgical needs of the poor and marginalized
  13. Achieving polio eradication in India: What’s next?
  14. Increasing Burden of Vitamin D Deficiency in Indian Children
  15. Case Study: Diagnosing pneumonia mimics
  16. Lift Laparoscopic Cholecystectomy: Ideal for New Converts to Laparoscopic Surgery
  17. Quick Case: Diabetic foot treatment with topical vacuum therapy
  18. Infectious disease burden on India: Guest Blogger Dr. Raghavendra D. Kulkarni
  19. Diagnosis and Management of Vitamin D Deficiency in Children
  20. Concerns of Unhealthy Diet: A Cause of Non-Communicable Disease! Guest Blogger Dr. Mohan Lal Jangwal
  21. Top Myths About Vision in Indian Children
  22. Case Study: Salmonella Typhimurium Meningitis in an infant, hitherto unreported in Eastern India
  23. Case Study: Hematologic malignancy in a patient with Klinefelter’s Syndrome: An Uncommon Association
  24. Case Study: Complementary medicine causing severe side effects in children – An overlooked cause of weight loss?
  25. Case Study: Right atrium thrombus in a female patient

Want to reach doctors for your over the counter medicine in India and across the world?
Yeah that’s what we do for our client :) while following the GOVERNMENT GUIDELINES for Pharma advertising and reaching the right audience and ultimately increase the ROI for advertiser’s. Here is what all we can for OTC brand in pharma industries

  • Develop 360 Degree online advertising plan.
  • Website & Content creation for your products and propagate it on website or blog.
  • ( we do have in house doctor’s who can write content for your product or services as we know content is most important thing and who can write a better medical content then a Doctor)
  • Social Media Interaction with Doctor’s & Patient
  • Search Engine Ranking of your website or blog
  • Target Doctors and Patient using advanced targeting method’s online
  • Advertise your OTC product online
  • Release the press release for media boost
  • Develop the application which can help doctor’s which ease their busy life
  • Create informative content for patients for better interaction
  • Idea for innovative campaign for pharma industry

  • Download the case study for more information fro this link
  • http://mavenclickz.com/case-studies-Pharmaceutical-Company.html

And many more  call us or email us @ pharma@ mavenclickz.com for more info :)

Posted in Facts and Fiction, Mobile App, Mobile Marketing, Online Marketing, Online Media Buying, Pay Per Click, qr, qr code, QRCODES, quick response code, Search Engine Marketing, Search Engine Optimization, social media marketing, Social Media Optimization, twitter, web Analytics, Website Development | Leave a comment  

‘Jihadvertising’: Charity adverts run with jihad videos – BBC News

Adverts for charities, government organisations and the BBC are running on video sharing websites before some jihadi videos, Newsnight finds. Check out the Newsnight YouTube channel here www.youtube.com/bbcnewsnight

Pen is mightier then sword is old saying now we can digital( Any smartphone ) is more powerful then AK 47.We need to come up with the algorithm which filters these out and spread the message for peace, then only we can make technology to ease human life but also to upgrade and spread the sensible data for human being on earth.

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War room scores for Yahoo in Cup : You know it’s from Bangalore :)

Sujit John

Bangalore
TNN
Roshini Neogy normally does a day shift, but now stays in her Yahoo office in Bangalore through much of the night. Along with some 15 others, she occupies what Yahoo calls the `war room’ -a room full of large-sized screens that continuously monitor Yahoo’s football World Cup sites across 24 countries around the world that have the biggest viewer ship for the game, including the US, and those in South America, Europe and Asia.It’s their responsibility to ing perfectly, especially during the matches when traffic peaks. But Roshini’s not com plaining. “I love football. So doing the night shift has been fun,“ she says. Alongside the monitoring machines are gi ant screens showing the matches. And there’s a continuous flow of free food -pizzas, sandwiches, pastries, fresh juices and other beverages.

The internet company has invested massively in the latest edition of the World Cup in Brazil, including signing up Jose Mourinho, regarded by many as the greatest football manager of all time, as its ambassador. The Indian operations, which has about a fifth of Yahoo’s employee base, has played a key role in building Yahoo’s smartphone and web experiences for the World Cup, and now in ensuring that their efforts over the past months are working as conceptualized. “The entire work was done by our teams in India and Santa Monica (US),“ says Anindo Roy, VP of engineering at Yahoo, who has spent several sleepless nights since June 12 when the tournament started. He reels out a number of initiatives that India was solely responsible for.

The India team built the technology behind the heat map — the mapping of the football field for each match showing where the most action happened, where a particular player was present the most, where key events occurred. It did the Tumblr (a Yahoo property) blog that introduced all the teams and which other centres liked so much that they carried their own translated versions.

Roshini was part of the team that built the smartphone experience. Mobile was expected to see a huge surge, but that did not quite happen. “We have not figured out the reason. Maybe it’s because in

the US, where we have a lot of users, the matches happen during the day when people are in offices using the PC,” Roy says.Kartikeya Mishra, director of product management, says some elements required months of planning.

“We have content in 11 languages and every module has to work in all languages — that’s challenging because in Arabic, for instance, it goes from right to left and in Chinese the letters are very different,” he says.

Fortunately for the team, there have so far not been any major issues.

An internet cable near Hong Kong did have problems three days ago, impacting the traffic through Yahoo’s Asia server. “But we detected that and immediately rerouted the traffic through servers in Europe and the US. Users in Asia would not even have noticed the problem,” Roy says.

The traffic in this World Cup has been 20-30% more than in the 2010 tournament. From the knockout stage that starts on June 28, Yahoo expects the traffic to surge. “I will then extend my night shift up to 5am,” says Ramagopal Reddy, a principal engineer responsible for quality and testing.

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Facebook Releases Employee Diversity Report For First Time To Public

  • Sheryl Sandberg_Harvard
  • Facebook’s COO Sheryl Sandberg delivers the Class Day address at Harvard University in Cambridge, Massachusetts on May 28, 2014, one day ahead of Commencement Exercises at the university. Reuters/Brian Snyder
  • Facebook Diversity Figures
    Facebook released its diversity figures for the first time on Wednesday as it seeks to close the gender and ethnic gaps in its workforce. Reuters
Facebook Inc. (NASDAQ:FB), for the first time, has joined a number of technology companies releasing their diversity figures publicly.

The Menlo Park, California social media giant revealed its figures Wednesday even as tech titans like Google Inc. (NASDAQ:GOOG) have begun seeking public input on how to close the huge gender gap present throughout the technology industry. Numbers released by Facebook continue to reaffirm the diversity problem faced by these companies.

Facebook Ethnicity StatsFacebook U.S. employees are predominantly white, with minorities consisting of 43 percent of the staff.  Facebook

According to diversity data released by Facebook, of its global employee base, only 31 percent are female. Furthermore, U.S. employees are primarily white, with minorities consisting of 43 percent of its workforce.

Facebook Global Staff FiguresFacebook’s global staff only consists of 31 percent female employees.  Facebook

The gender gap present at Facebook jumps even higher when focused only on its tech employees, where only 15 percent of the workforce is female.

Facebook Gender Tech DiversityThe gender gap is further widened when focused only on tech employees at Facebook  Facebook

However, to Facebook’s credit, the gender balance of its non-tech employees has been relatively balanced, with 47 percent of global non-tech employees consisting of females. The company has acknowledged that a more diverse Facebook is still a long way off.

To fix its diversity problems, Facebook is expanding its support of various organizations, such as the Anita Borg Institute, which supports the careers of women in technology, and has launched Facebook University, an internship program focused on “underrepresented groups” interested in science, technology, engineering and math, or STEM, fields.

“We have a long way to go, but we’re absolutely committed to achieving greater diversity at Facebook and across the industry,” Facebook Global Head of Diversity Maxine Williams said, in a public statement.

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Advertise during IPL Season 7 2014 Advertisement During Cricket Match

45 Days Action Packed IPLT20 Season 7 Online Advertising in a Country where Cricket is religion

Posted in #crickett20, #hashtags, #ipl7, AdSense features, AdSense Interface, Design, events, facebook, Facts and Fiction, Google Adwords, infographics, ipl2014, john doe law, linkedin advertising, linkedin banner ads, linkedin text ads, Mobile App, Mobile Marketing, movie piracy services, Newspaper, online anti piracy, online anti piracy service, Online Marketing, Online Media Buying, OOH, Outsourcing, Pay Per Click, piracy, qr, qr code, QRCODES, quick response code, Search Engine Markeing, Search Engine Marketing, Search Engine Optimization, social media marketing, Social Media Optimization, twitter, web Analytics, Website Development | Leave a comment  

Marketers Can Now Buy Internet Ads People Actually See

The days when marketers have to buy online display ads with no way of telling if they could actually be seen may be about to end.

The online ad industry is embracing new metrics designed to help marketers purchase only those ad placements that are “viewable” by Web surfers, in a move the industry hopes will give marketers more confidence in spending their budgets online.

Historically the cost of buying banner ad space has been based on the number of times a Web page is viewed, prompting ads to load with it. The problem with that approach is ads are often tucked away on parts of pages that people never see, and that represents wasted money for advertisers. Ads at the bottom of pages are seen less frequently than those at the top, for example, because users rarely scroll that far.

According to a study by comScore, 54% of online display ads shown between May of 2012 and February of 2013 weren’t seen by anyone.

To combat the issue, advertising technology companies have been devising ways to measure whether a display ad is able to be viewed. Several have come up with technology that, when incorporated in an ad, will allow marketers to know whether someone scrolled down far enough to see it. The Media Rating Council — the industry association that establishes common media measurement standards — will next Monday announce that marketers should begin buying display ads based on these new “viewability” metrics if they wish. (The measures don’t apply to video ads, although the MRC is evaluating similar efforts for video.)

“This will allow marketers to better understand the effectiveness of their online advertising and return on investment from their campaigns,” said David Gunzerath, senior vice president and associate director at MRC.

Much work has gone into this effort. MRC has spent the past 18 months evaluating and accrediting the techniques and technologies used by various ad tech firms. Those firms have been pitching their viewability solutions for a while although MRC last November advised the industry not to use those technologies yet because there were discrepancies in the ways they identified and counted viewable impressions. Those differences have now been accounted for and the viewable metric is ready for primetime, according to MRC.

Still, some online outlets have already been selling ad space based on new “viewable” technologies. Google Inc., for instance, in December began letting advertisers purchase only ads it deemed viewable, using a product it calls Active View. So far more than 1,500 of its advertiser clients are buying based on viewability across more than 100,000 sites in its ad network, a spokesperson for the company said.

Ad buyers largely welcome the shift, claiming it will bring more transparency to the world of online advertising. A wholesale shift to transacting based on viewable impressions could also help minimize the impact of some of the fraudulent activity that continues to plague online advertising, they say.

It remains to be seen what impact that shift could have on ad prices. Marketers will hope to pay the same for viewable ads, safe in the knowledge they’re now getting exactly what they’re paying for. Publishers, however, will be left with considerably fewer ads to sell, and might attempt to hike up prices to avoid a potentially painful dip in revenues.

According to Mr. Gunzerath, viewability might be a good thing for all parties if it can help prove the efficacy of digital advertising versus other channels.

“Over the long term viewability will help bring ads onto a level playing field with other media like TV,” he said. “It’s going to facilitate cross-media comparison in a more intelligent and informed way.”

MRC is planning to make an official announcement about viewable impressions on Monday. Its complete list of accredited vendors so far includes RealVu, comScore vCE-Validation, DoubleVerify, Google Active View, spider.io, Integral Ad Science, Alenty, Sizmek (formerly DG Mediamind), Moat, WebSpectator and Glam Media.

Posted in AdSense features, Facts and Fiction, infographics, linkedin banner ads, Online Marketing, Online Media Buying, Search Engine Marketing, web Analytics | Comments Off  

Target Knows You Are Pregnant, Flipkart Wants to Know if You are a Doting Father!

Target knows you are pregnant. Homegrown e-commerce firm Flipkart wants to know if you are a doting father. That is, not in a creepy way, they say.

At Flipkart, which hit $1 bn in gross merchandise value a full year before the target, all the talk is about building intelligence into its systems, i.e. going beyond scale.

Last week at the company’s annual hack day held at the Indian Institute of Science, its CEO Sachin Bansal said that now its focus will shift “from scale to intelligence.”

Armed with data generated by over 14 million odd registered users on Flipkart, the idea is to know each user to such an extent that they end up being shown the most relevant products on the website.

“If we know that its a father who is on the site, and a doting father at that, we’d love to show him what he is looking for,” says Amod Malviya, the head of engineering at Flipkart (Read:Engineering the Flipkart story).

The e-commerce firm’s growing mobile user base is also making it easier for the company to personalize the shopping experience. Each mobile phone has a unique fingerprint that can be mapped to a user.

“Increasingly, across industries, systems are becoming intelligent. Where systems learn the intent of the customer,” says Malviya. For instance, a user could be looking for Harry Potter, the movie, the game, or merchandise. “When my wife is searching, its probably the book. My son, is looking for the merchandise,” he says.

The company has also started setting up a data science team to play with such problems and come out with solutions that have a direct impact on sales.

Personalization

Some of the questions the team will ask are: How do you personalise for every single aspect of the shopping experience? What are the techniques useful in doing intelligent pricing? How does one plan inventory specific to the Indian context?

Flipkart is also experimenting with search techniques that go beyond simple semantic search. For instance, if someone is looking for a “red dress,” the shopping site wants to be able to show all red dresses, even if it hasn’t been textually tagged a “red dress.” This feature is currently being tested on the site.

Amazon and other global e-commerce players have already cracked personalization in a big way. E-commerce companies and brick and mortar stores go great lengths to understand their customers better by using different means. Some such practices, however, are not always well received. For instance, the practice of using browser cookies to track a user’s behavior, although one of the oldest trick in the book, doesn’t go very well with users who wish to have greater privacy on the Internet.

Right from data like the customer’s location, or the time of the day when he is using an app Flipkart is interested in every data point, “so long as customers privacy is not breached.”

Malviya says that the company is “maniacal” about customer’s privacy and data security.

Image Credit: Shutterstock

 

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Be prepared : Yahoo to stop user access of services with Facebook, Google IDs

Yahoo-logo-outside-its-Su-007

San Francisco:

Yahoo Inc. will stop letting consumers access its various online services, including Fantasy Sports and photo-sharing site Flickr, by signing-in with their Facebook Inc. or Google Inc. credentials.

The change, which will be rolled out gradually according to a Yahoo spokeswoman, will require users to register for a Yahoo ID in order to use any of the Internet portal’s services.

The move marks the latest change to Yahoo by chief executive Marissa Mayer, who is striving to spark fresh interest in the company’s Web products and to revive its stagnant revenue.

“Yahoo is continually working on improving the user experience,” the company said in a statement, noting that the new process “will allow us to offer the best personalized experience to everyone”.

The first Yahoo service to require the new sign-in process is Yahoo Sports Tourney Pick’Em, a service focused on the NCAA college basketball tournament which begins later this month. News of the change to Yahoo’s Tourney Pick’Em sign-in process was first reported by the technology blog Betanews.

Since Mayer took the reins in 2012, the company has rolled out new versions of many of its key products, including Yahoo Mail and Yahoo Finance. Last year, Yahoo announced a program to recycle inactive Yahoo user IDs, letting new users claim email addresses that have not been used for more than 12 months.

In eliminating the Facebook and Google sign-in features, Mayer, a former Google executive, is effectively reversing a strategy that Yahoo adopted in 2010 and 2011 under then CEO Carol Bartz.

The change to the Tourney Pick’Em sign-in process began on Monday, the Yahoo spokeswoman said, noting that users could still access other services with Google or Facebook IDs.

The sign-in buttons for Facebook and Google will eventually be removed from all Yahoo properties, the Yahoo spokeswoman, though she declined to provide a timeframe.

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Advertiser’s : Your website optimised for mobile device or not?

Smart phone sales is zooming to 181% in Dec quarter

Mobile Market in india

So advertiser’s are you ready to tap the audience using the smart phone?

Do you have website optimised for smart phones?

Do you have a mobile advertising strategy in place?

Are you showing up in local search when people search through smart phone for services?

Are you optimised for Google Natural Listing when searched through smart phone?

Call our expert’s or fill the contact form below and get ready before your competitor’s tap these audience :)

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Politics on Twitter and targeting voters is already in progress #nandannilekani

Political promotion on twitterPromotion on Twitter

Political promotion on twitterPromotion on Twitter

Posted in #hashtags, social media marketing, Social Media Optimization, twitter | Leave a comment