Facebook Like Numbers is it a sign of success or something else?

Watch this video first :

Now you must be thinking that this is a fraud and yes it is and i feel no shame in saying that most of the company in india is doing the same thing. Even i know few group’s who just work on liking the page and send me request a number of times to use their service and increase the likes of Facebook Pages we manage, and i politely say no to their offer.

Another one just a humorous one to make you smile after watching the first video :)

Then you must be wondering what MavenClickZ team is doing different then other’s and is it really useful for our advertisers?

Quality versus Quantity

Ok so here is what we do differently

  • We install analytics for our clients FB page and track every action which takes place on FB page & results in conversion or not. So our analytics control gives us a fair idea of whether FB page like is working for our client or not
  • Based on the analytics report we remove likes manually to keep it to our TG only
  • We measure the engagement level of FB page on a regular basis and take necessary action
  • See some of the reports snapshot which enables us to tweak our activity in favour of our advertisers and get required ROI

Target your audience with utmost attention and review it thoroughly before going live

audience targeting

engagement of visitorsGeo location of the visitors who likes your page

Geo location of likes

Profile of the visitors

People who liked ur pageThe success and engagement of your post

 

The
Success of a particular postWhat is your post reach?

FB Post ReachSource of your page likes in terms of Sponsored Story or Suggestions etc

where you page likes happen

Check whether the links on your website for number of clicks on them ( Same for Social media Assets )

Links clicked on website

How many visitors you get from social media and how many have converted?

Social Media Traffic & ConversionAnd it is very easy to set up the conversion tracking for your FB page :)

conversion tracking on FB

  • 90% percent of our client asks me why the number of likes is not increasing compared to their competitor’s and then i reveal this to them. In most of the FB page even few are the top 10 FB pages in india, i don’t see any of the analytics software installed which can measure the effectiveness of FB or other social media asset’s. They just use Google analytics which shows how many referral they got from FB page and other social media channels without tracking the goal. Now a days there is a trend that your business should be on social media specifically on the FB page, even if you are are a B2B company and your TG is not on FB but might be on LinkedIn and this resulted more revenue for the agencies and advertisers who don’t know the medium well is paying well for this social media initiate without knowing whether it is working for him or not. You can search google and find out a number of article about social media roi ( Return on Investments ) calculation or is social media generating revenue for your company etc.
  • We being a technology company ( Content | Idea | Technology ) we use customised analytics for social media and measure the effective ness of the activity until the visitors bounce out of our social media asset’s.
  • Also we shouldn’t forget that we should target our campaign very precisely to our TG only. Facebook is here to make money out of advertiser’s and they will do the this like game to increase their revenue, so it’s better to be alert and keep checking your stats on a daily basis and then accordingly take action.
  • Other then this i wrote an article sometime ago about how you can get new followers :) please check here  or check this link http://mavenclickz.com/blog/2014/01/a-new-way-to-earn-followers-likes-of-social-media-assets/

Other then this we follow few more guidelines which reduces the FB spend and increase the ROI and hence make social media advertising working for our client’s :)

You wanna know about that in detail? Just invite us to meet or call us @ +91 9980770401

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Advertise during IPL Season 7 2014 Advertisement During Cricket Match

45 Days Action Packed IPLT20 Season 7 Online Advertising in a Country where Cricket is religion

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Marketers Can Now Buy Internet Ads People Actually See

The days when marketers have to buy online display ads with no way of telling if they could actually be seen may be about to end.

The online ad industry is embracing new metrics designed to help marketers purchase only those ad placements that are “viewable” by Web surfers, in a move the industry hopes will give marketers more confidence in spending their budgets online.

Historically the cost of buying banner ad space has been based on the number of times a Web page is viewed, prompting ads to load with it. The problem with that approach is ads are often tucked away on parts of pages that people never see, and that represents wasted money for advertisers. Ads at the bottom of pages are seen less frequently than those at the top, for example, because users rarely scroll that far.

According to a study by comScore, 54% of online display ads shown between May of 2012 and February of 2013 weren’t seen by anyone.

To combat the issue, advertising technology companies have been devising ways to measure whether a display ad is able to be viewed. Several have come up with technology that, when incorporated in an ad, will allow marketers to know whether someone scrolled down far enough to see it. The Media Rating Council — the industry association that establishes common media measurement standards — will next Monday announce that marketers should begin buying display ads based on these new “viewability” metrics if they wish. (The measures don’t apply to video ads, although the MRC is evaluating similar efforts for video.)

“This will allow marketers to better understand the effectiveness of their online advertising and return on investment from their campaigns,” said David Gunzerath, senior vice president and associate director at MRC.

Much work has gone into this effort. MRC has spent the past 18 months evaluating and accrediting the techniques and technologies used by various ad tech firms. Those firms have been pitching their viewability solutions for a while although MRC last November advised the industry not to use those technologies yet because there were discrepancies in the ways they identified and counted viewable impressions. Those differences have now been accounted for and the viewable metric is ready for primetime, according to MRC.

Still, some online outlets have already been selling ad space based on new “viewable” technologies. Google Inc., for instance, in December began letting advertisers purchase only ads it deemed viewable, using a product it calls Active View. So far more than 1,500 of its advertiser clients are buying based on viewability across more than 100,000 sites in its ad network, a spokesperson for the company said.

Ad buyers largely welcome the shift, claiming it will bring more transparency to the world of online advertising. A wholesale shift to transacting based on viewable impressions could also help minimize the impact of some of the fraudulent activity that continues to plague online advertising, they say.

It remains to be seen what impact that shift could have on ad prices. Marketers will hope to pay the same for viewable ads, safe in the knowledge they’re now getting exactly what they’re paying for. Publishers, however, will be left with considerably fewer ads to sell, and might attempt to hike up prices to avoid a potentially painful dip in revenues.

According to Mr. Gunzerath, viewability might be a good thing for all parties if it can help prove the efficacy of digital advertising versus other channels.

“Over the long term viewability will help bring ads onto a level playing field with other media like TV,” he said. “It’s going to facilitate cross-media comparison in a more intelligent and informed way.”

MRC is planning to make an official announcement about viewable impressions on Monday. Its complete list of accredited vendors so far includes RealVu, comScore vCE-Validation, DoubleVerify, Google Active View, spider.io, Integral Ad Science, Alenty, Sizmek (formerly DG Mediamind), Moat, WebSpectator and Glam Media.

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Target Knows You Are Pregnant, Flipkart Wants to Know if You are a Doting Father!

Target knows you are pregnant. Homegrown e-commerce firm Flipkart wants to know if you are a doting father. That is, not in a creepy way, they say.

At Flipkart, which hit $1 bn in gross merchandise value a full year before the target, all the talk is about building intelligence into its systems, i.e. going beyond scale.

Last week at the company’s annual hack day held at the Indian Institute of Science, its CEO Sachin Bansal said that now its focus will shift “from scale to intelligence.”

Armed with data generated by over 14 million odd registered users on Flipkart, the idea is to know each user to such an extent that they end up being shown the most relevant products on the website.

“If we know that its a father who is on the site, and a doting father at that, we’d love to show him what he is looking for,” says Amod Malviya, the head of engineering at Flipkart (Read:Engineering the Flipkart story).

The e-commerce firm’s growing mobile user base is also making it easier for the company to personalize the shopping experience. Each mobile phone has a unique fingerprint that can be mapped to a user.

“Increasingly, across industries, systems are becoming intelligent. Where systems learn the intent of the customer,” says Malviya. For instance, a user could be looking for Harry Potter, the movie, the game, or merchandise. “When my wife is searching, its probably the book. My son, is looking for the merchandise,” he says.

The company has also started setting up a data science team to play with such problems and come out with solutions that have a direct impact on sales.

Personalization

Some of the questions the team will ask are: How do you personalise for every single aspect of the shopping experience? What are the techniques useful in doing intelligent pricing? How does one plan inventory specific to the Indian context?

Flipkart is also experimenting with search techniques that go beyond simple semantic search. For instance, if someone is looking for a “red dress,” the shopping site wants to be able to show all red dresses, even if it hasn’t been textually tagged a “red dress.” This feature is currently being tested on the site.

Amazon and other global e-commerce players have already cracked personalization in a big way. E-commerce companies and brick and mortar stores go great lengths to understand their customers better by using different means. Some such practices, however, are not always well received. For instance, the practice of using browser cookies to track a user’s behavior, although one of the oldest trick in the book, doesn’t go very well with users who wish to have greater privacy on the Internet.

Right from data like the customer’s location, or the time of the day when he is using an app Flipkart is interested in every data point, “so long as customers privacy is not breached.”

Malviya says that the company is “maniacal” about customer’s privacy and data security.

Image Credit: Shutterstock

 

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Be prepared : Yahoo to stop user access of services with Facebook, Google IDs

Yahoo-logo-outside-its-Su-007

San Francisco:

Yahoo Inc. will stop letting consumers access its various online services, including Fantasy Sports and photo-sharing site Flickr, by signing-in with their Facebook Inc. or Google Inc. credentials.

The change, which will be rolled out gradually according to a Yahoo spokeswoman, will require users to register for a Yahoo ID in order to use any of the Internet portal’s services.

The move marks the latest change to Yahoo by chief executive Marissa Mayer, who is striving to spark fresh interest in the company’s Web products and to revive its stagnant revenue.

“Yahoo is continually working on improving the user experience,” the company said in a statement, noting that the new process “will allow us to offer the best personalized experience to everyone”.

The first Yahoo service to require the new sign-in process is Yahoo Sports Tourney Pick’Em, a service focused on the NCAA college basketball tournament which begins later this month. News of the change to Yahoo’s Tourney Pick’Em sign-in process was first reported by the technology blog Betanews.

Since Mayer took the reins in 2012, the company has rolled out new versions of many of its key products, including Yahoo Mail and Yahoo Finance. Last year, Yahoo announced a program to recycle inactive Yahoo user IDs, letting new users claim email addresses that have not been used for more than 12 months.

In eliminating the Facebook and Google sign-in features, Mayer, a former Google executive, is effectively reversing a strategy that Yahoo adopted in 2010 and 2011 under then CEO Carol Bartz.

The change to the Tourney Pick’Em sign-in process began on Monday, the Yahoo spokeswoman said, noting that users could still access other services with Google or Facebook IDs.

The sign-in buttons for Facebook and Google will eventually be removed from all Yahoo properties, the Yahoo spokeswoman, though she declined to provide a timeframe.

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Advertiser’s : Your website optimised for mobile device or not?

Smart phone sales is zooming to 181% in Dec quarter

Mobile Market in india

So advertiser’s are you ready to tap the audience using the smart phone?

Do you have website optimised for smart phones?

Do you have a mobile advertising strategy in place?

Are you showing up in local search when people search through smart phone for services?

Are you optimised for Google Natural Listing when searched through smart phone?

Call our expert’s or fill the contact form below and get ready before your competitor’s tap these audience :)

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Politics on Twitter and targeting voters is already in progress #nandannilekani

Political promotion on twitterPromotion on Twitter

Political promotion on twitterPromotion on Twitter

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Nadella as Microsoft CEO: A slap in the face for Indian system

Is the appointment of Satya Nadella a feather in India’s cap or a slap in the face for the Indian system? While Indian newspapers were over the moon about Nadella’s elevation, with some justification, there is another side to the story we need to consider: why is it that India’s tech and other geniuses flower only in the US or Silicon Valley? Satya Nadella Why is it that every India-origin person to win a Nobel after independence in the sciences is not an Indian citizen any more? Hargobind Khurana won the prize for medicine in 1968, Subrahmanyan Chandrasekhar for physics in 1983 and Venkatraman Ramakrishnan for chemistry in 2009. All of them flowered only because they left India, and not because they were Indians per se. They left India behind. In fact, Ramakrishnan was downright rude when Indians called to congratulate him in 2009. He said: “We are all human beings, and our nationality is simply an accident of birth.” He also complained about “all sorts of people” writing to him and “clogging up my email box. It takes me an hour or two to just remove their mails.” While his immediate reaction may seem churlish to us, underlying it all is the real issue: our “Indian” successes abroad have little to do with the fact that they are Indian. They succeed because they abandoned India. We need to ask ourselves: why does our system kill future heroes, while the US helps raise even ordinary Indians to iconic levels? It would not be out of place to mention that it is well-nigh impossible for 99 percent of Indian aspirants to get admissions even to an IIT or IIM, but it is far simpler to get into an Ivy League institution. If you don’t get into an IIM, you try Harvard. The short point: our system is designed to keep people out, not get them in. The true value of an IIT or IIM is not the intellectual capital they produce, but their filtering expertise – which keeps all but the superlisters out of these institutions. When the people entering the institution are the best among the best, they will shine no matter what the quality of faculty or the curriculum. Perhaps this comes from our caste system, where castes try and keep others out, but we are stuck with this system of exclusion. Our system encourages talkers rather than doers.We think this makes us “argumentative” and democratic, but what this actually makes us is obstructionist rather than problem solvers. Our politics is about name-calling and running others down, not about doing something yourself. A Narasimha Rao and a Vajpayee who achieved something are voted out; a UPA-1 which did little beyond distributing taxpayers’ resources is voted in. This is one reason why we celebrate the rare achievers so highly: TN Seshan, who armed the Election Commission with real teeth, Vinod Rai, who made CAG a household name, and E Sreedharan, the former boss of the Delhi Metro. And yet, we find the political class carping about them and calling them dictators. This is also the reason why we prefer autocratic rulers rather than democratic ones: we know we talk more than we act. To get things done, we prefer an autocrat to rule over us rather than exercise self-discipline as democrats. All our successful political parties are one-person shows. The latest heading in that direction is BJP – which was all talk and no achievement for 10 years in opposition till Narendra Modi came along and was lauded for being a doer. If leaders emerge from our system, it’s due to a historical accident. As Ramchandra Guha points out in his book Patriots and Partisans, if Lal Bahadur Shastri had lived five more years, Indira Gandhi would not have been PM and Sonia Gandhi would still be a housewife. We are risk-avoiders rather than risk takers. This is why we prescribe endless paperwork and bureaucracy for simple things like opening a bank account or buying a mobile phone connection. A terrorist would have used an untraceable mobile number – after which every Indian buying a mobile will be put through hoops to prove he is a bonafide consumer. This does not catch any terrorist, but the idea is for officials to avoid the risk that fingers will be pointed at you saying you did nothing to prevent terrorism. So orders will be issued to tighten the system and make things worse for everybody. A scam will happen somewhere. Suddenly files stop moving in every ministry. Forest clearances will take ages – or never happen. The risk of being seen as doing something wrong is great. And so the buck is passed to someone else in the system. Sonia and Rahul want to be seen as do-gooders. So the dirty work of reform will be handed over to Manmohan Singh – who is another risk-avoider. He will do nothing and allow the A Rajas to loot the exchequer rather than do his job. Doing nothing is safer than asking tough questions of his babus or ministers. The BJP and other opposition leaders know that populist laws like the Food Security and Land Acquisition laws will damage the fiscal balance. But they too avoid risks by keeping quiet when wrong laws are passed. As a people, we are risk-avoiders as well. We know the IITs and IIMs are the way to big jobs. So when our kids want to become artists or cricketers, we tell them to forget it and study for IIT-JEE or CAT, never mind your own passion. Our engineers stop being engineers and start coding; they then opt for doing an MBA and become lousy man managers. Meanwhile, our engineering companies are starved of engineers. We are simply unable to tolerate success. If Modi talks about a Gujarat model, everybody has to bring it down. If Rahul claims his government’s biggest achievement is the RTI, everyone will belittle it. If Chidambaram claims high growth as UPA’s success, the Left will say this growth is not helping the poor. If we say poverty has reduced, others will say it hasn’t. If it has, our definition of poverty must be wrong. We celebrate mediocrity, rather than excellence. Our system kills initiative rather than engender it. We want pliable yes-men and non-achievers around us, not non-conformists and people with ideas of their own. Our successes are more the result of accident than real effort. The 1991 external bankruptcy forced us to reform and liberalise. Manmohan Singh’s reformism ended with that accident. Another accident made him PM in 2004, but he did little to use this chance to reform further. We are paying the price for his risk-aversion. A Satya Nadella, who is from Manipal , would never have made it big in India since he is not from the IITs. But even IITians don’t flower much in an Indian corporate or academic environment; they leave India and prefer working with foreign firms. If Satya Nadella had remained in India, he would probably be working as a coder in Infosys or TCS. Earning a high salary no doubt, but an unlikely candidate for CEO.

Source

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Social Networking Giant Facebook announces the acquisition of Whatsapp

Facebook Acquiring Whatsapp

Facebook Acquiring Whatsapp


When i woke up today and saw my email i was amazed to see the news of Facebook acquiring Whatsapp
It was not about acquiring but the main surprising element was the price paid by Facebook $ 19 billion in cash and stocks
I think this is a good move by Facebook and as recently they competing with Google revenue wise. Though having a little doubt
on much time it will take Fb to break even using the ad model of whatsapp. Whatsapp will remain autonomous and carry their operation as it is
I think Facebook will do flowing thing in coming days to achieve the break-even point

Whatsapp has majority of young people who are already hooked to Facebook through smartphone,
FB will integrate the whatsapp feature in FB web platform and adding almost another 1 billion users of whatsapp
Target their audience with relevant ad in a totally different way
Target the people with precise location of the device
As the mobile inventory is gonna grow day by day so it will increase the ad revenue share of Facebook
Format of ads other than the existing model with Facebook will change
FB can push the ads to users smart phone based on their browsing history on web & smartphone
Can use the CPM method to advertise on smartphone for branding campaign’s of their advertisers
Usability and attention on the app will increase once facebook will integrate their expertise
Might be a mobile advertising dashboard for the advertising to check the campaign performance on the go
Enable the feature like search nearby & show the relevant results
By the way we forget about Instagram :( definitely some kind of Instagram image usage in whatsapp for betterment.

What’s more ? Keep thinking ……. we will see :)

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A VISUAL HISTORY OF GOOGLE ALGORITHM CHANGES

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