Facebook Like Numbers is it a sign of success or something else?

Watch this video first :

Now you must be thinking that this is a fraud and yes it is and i feel no shame in saying that most of the company in india is doing the same thing. Even i know few group’s who just work on liking the page and send me request a number of times to use their service and increase the likes of Facebook Pages we manage, and i politely say no to their offer.

Another one just a humorous one to make you smile after watching the first video :)

Then you must be wondering what MavenClickZ team is doing different then other’s and is it really useful for our advertisers?

Quality versus Quantity

Ok so here is what we do differently

  • We install analytics for our clients FB page and track every action which takes place on FB page & results in conversion or not. So our analytics control gives us a fair idea of whether FB page like is working for our client or not
  • Based on the analytics report we remove likes manually to keep it to our TG only
  • We measure the engagement level of FB page on a regular basis and take necessary action
  • See some of the reports snapshot which enables us to tweak our activity in favour of our advertisers and get required ROI

Target your audience with utmost attention and review it thoroughly before going live

audience targeting

engagement of visitorsGeo location of the visitors who likes your page

Geo location of likes

Profile of the visitors

People who liked ur pageThe success and engagement of your post

 

The
Success of a particular postWhat is your post reach?

FB Post ReachSource of your page likes in terms of Sponsored Story or Suggestions etc

where you page likes happen

Check whether the links on your website for number of clicks on them ( Same for Social media Assets )

Links clicked on website

How many visitors you get from social media and how many have converted?

Social Media Traffic & ConversionAnd it is very easy to set up the conversion tracking for your FB page :)

conversion tracking on FB

  • 90% percent of our client asks me why the number of likes is not increasing compared to their competitor’s and then i reveal this to them. In most of the FB page even few are the top 10 FB pages in india, i don’t see any of the analytics software installed which can measure the effectiveness of FB or other social media asset’s. They just use Google analytics which shows how many referral they got from FB page and other social media channels without tracking the goal. Now a days there is a trend that your business should be on social media specifically on the FB page, even if you are are a B2B company and your TG is not on FB but might be on LinkedIn and this resulted more revenue for the agencies and advertisers who don’t know the medium well is paying well for this social media initiate without knowing whether it is working for him or not. You can search google and find out a number of article about social media roi ( Return on Investments ) calculation or is social media generating revenue for your company etc.
  • We being a technology company ( Content | Idea | Technology ) we use customised analytics for social media and measure the effective ness of the activity until the visitors bounce out of our social media asset’s.
  • Also we shouldn’t forget that we should target our campaign very precisely to our TG only. Facebook is here to make money out of advertiser’s and they will do the this like game to increase their revenue, so it’s better to be alert and keep checking your stats on a daily basis and then accordingly take action.
  • Other then this i wrote an article sometime ago about how you can get new followers :) please check here  or check this link http://mavenclickz.com/blog/2014/01/a-new-way-to-earn-followers-likes-of-social-media-assets/

Other then this we follow few more guidelines which reduces the FB spend and increase the ROI and hence make social media advertising working for our client’s :)

You wanna know about that in detail? Just invite us to meet or call us @ +91 9980770401

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Social Media or Zara Design ?

Who played the most vital role to pull the design’s from the market within few hour’s of the product going live for sale? You decide and let me know here is what is happened actually????
#zara #nazicampsshirts #rages #starofdavid #jews #holocaust

Zara to destroy `Nazi camp’shirts

Social media rages against Star of David tee; says it looks like concentration camp uniform
Zara said it will destroy striped shirts emblazoned with a yellow star after the items drew criticism across social media for resembling uniforms worn at concentration camps during the Holocaust.The striped T-shirt with a six-pointed yellow star was on sa le i n severa l cou nt ries, i ncludi ng Israel, today for a few Israel, today for a f hou rs u nti l t he Inditex SA-owned brand realized it was a sensitive issue and decided to pull it, a compa ny spokeswoman said. Sales of the shirt were marginal, Zara said.

The T-shirt “has been taken out of circulation due to the potential similarity with the Star of David that has been u s e d a s a yel low s t a r patch,“the retailer said on Thursday. The company apologised for the item, whose star bore the word “sheriff“ and which was meant to resemble a shirt from “classic American Westerns“, it said.

This is not the first time that Zara and its rivals have met criticism from shopp er s. A swa st i k adecorated handbag was removed from Zara’s stores in 2007. Stockholm-based riva l Hen nes & Mau rit z A B e a rl ier t hi s ye a r pulled a tank-top with a human skull inside a Star of David. Za ra is wel lknown for turning ideas into fashionat a breakneck pace, often taking just weeks to turn a design into clothing for sale in a shop. Zara’s tee in trouble “ Wit h t he s p e e d a nd volu me of styles goi ng t h rou g h t he bu si ne ss, it is often not until the ga r ments hit t he shop f l o o r o r w e b s it e t h at t he w ider, a nd b e t t er informed, public points“ out a p ot ent i a l i s sue, Maureen Hinton, a n a na lyst at ret ai l consultancy Conlumino, wrote in an e-mail. Inditex today said it “condemns .and rejects any form of discrimination.“

 

 

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Pinterest India users grow 150% in 1 yr

San Francisco:
Housed in SoMa or South of Market, the hip startup neighbourhood in San Francisco, Pinterest’s headquarters is spread across 45,000 square feet in what used to be a giant brick warehouse, now transformed into one of the quirkiest offices in the area. The four-year-old social networking platform, which helps users make visual discoveries through pictures, rubs shoulders with other hot tech startups like Airbnb, Foursquare, Yammer, smartphone hailing app Uber and Square, among many others which have aided San Francisco’s tech revival over the past few years.Pinterest has raised about $760 million across several rounds of funding. The latest $200-million capital raise from the likes of Andreessen Horowitz and Be ssemer Venture Partners valued the online scrapbooking site at $5 billion. Pinterest wants to deploy some of that cash to expand globally . It has built separate teams in the UK, Japan, Germany and France, even as it invests in localizing content for markets like India, which registered 150% growth in signups over the past year.

“We are very excited about the way India is growing for us and, with the rapid adoption in smartphone usage, we expect to build a great business there in a few years,“ Matt Crystal, head of international business at Pinterest, told TOI. What is interesting is that, unlike the US, which still accounts for 70% of Pinterest’s 60-million user base, the gender split is 50-50 in India.

The product is resonating equally with men and women in a uniquely different way from other countries, Crystal said. In India, half of the Pinners -that’s what users are called -are on the mobile.

Pinterest is available in 32 different languages worldwide, with Hindi being added earlier this year.

“The biggest differentiator is that Google uses algorithms to index search, while we have humans who do the cataloging and algorithms are used to push the results when a user searches something specifically,“ Crystal said.

Having introduced promoted pins late last year in the US, its first ad product, Pinterest is currently not looking to monetize its platform globally . The attempt is to grow awareness, work on partnerships with publishers, brands and bloggers and focus on community building, Crystal added.

Pinterest -co-founded by Ben Silbermann, Evan Sharp and Paul Sciarra -is touted as the next big social network that will go public in the US once it builds a robust monetization play . Besides promoted pins, it also launched an initiative called self-service ads for brands and businesses recently . This week, Pinterest also introduced a new analytics tool to help businesses get detailed data on the number of users who engage with their pins along with other information.

Wanna talk to an expert to get your presence on PINTEREST call us ;)
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RICE & SHINE – How India turned ice bucket to rice bucket

Desi Idea Of Giving Rice To The Needy Goes Viral
As the ALS Ice Bucket Challenge touched Indian homes, engaged Bollywoodians, CEOs and students, it got a very Indian twist in one Hyderabad home.The bucket stayed, but ice turned into rice. Meet #RiceBucketChallenge, gaining popularity as RBC. More charity than challenge, 38year old scribe Manju Latha Kalanidhi’s idea to fill a bucket with rice and give it to a needy person, and in newage style, post the picture video online, is now all the rage.To the point that those outside India are tweeting, wanting to know how to be a part of the Rice Bucket Challenge. Take this for instance: “The #RiceBucketChallenge is taking off in India, adapt it here to take rice & other goods to community food banks?“ by a user in UK, and “The “#RiceBucketChallenge is picking up in Bahrain! How to do it?“ followed by links. A web search for Ice Bucket Challenge throws up links to RBC.

Kicked off on August 24, thousands have joined the charity chain. Pictures of a person handing over a bowl, bucket of rice to a poor person can be posted to Facebook with the #Rice Bucket Challenge tag. The challenge’s Facebook page touched 50,000 likes on Thursday. The biggest single donation came from a degree college in Karimnagar on Wednesday when 2,000 students donated 2,200kg rice.

Hyderabadis now plan to rope in their city celebrities, like Microsoft CEO Satya Nadella and badminton ace Jwala Gutta. Kalanidhi says the timing was perfect for her idea. She describes RBC as an “Indian version for Indian needs“.

“I saw my Indian friends dunk themselves in ice-cold water. I work for a website where we deal with poverty and hunger-related statistics. This idea occurred to me and I handed over 20kg of rice to a needy person,“ Kalanidhi said. She posted the pictures last Friday and asked others to join her with the post “I’m ready for a #RiceBucketChallenge ..desi style.. cook or buy a bucket of rice biryani and feed the poor in your locality. If you can’t take this challenge, donate medicines worth Rs 100 to the nearest government hospital.. Whoz joining me? My own local, practical and tangible versionresponse to #icebucketchallenge …. save water feed the hungry!“.

The next thing she knew, the world was following suit.

Challenge architect keen to keep it going
The phenomenal response to Hyderabad woman Manju Latha Kalanidhi’s Rice Bucket Challenge has inspired her to want to keep the campaign running.Elated at the response, she says, “I thought I’d get two dozen likes, never expected such a tsunami on social media.“Her focus now is to make the challenge a sustainable campaign. “ About 5 lakh people have seen it. Donations are coming in. Multinational companies have called expressing interest. A fund is being mulled to handle the response,“ she said.

The idea of converting the `ice bucket’ for a locallyrelevant cause came to her after watching Indians take the ALS Challenge. She thought it was preposterous when local problems were different altogether. “With respect to the ALS Ice Bucket Challenge, it felt out of place when I saw my Indian friends doing it. There was need to empathize with a local cause.I decided to customize the challenge,“ she said.

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Tips for Marketing Hospitals in Rural India

INTRODUCTION

Marketing is essential for both rural and mission hospitals in order to enable the optimum use of the hospital services. Here are some of the innovative ways that worked in mission hospitals (1).

THE GROUNDWORK

The groundwork and preparations are very important. Gathering and analyzing hospital data will help in planning the marketing strategy. Methods that can be used to do this include:

  1. Staff meetings
  2. Focus group discussions
  3. Surveys in the villages and exit surveys at the hospital
  4. Patient satisfaction surveys
  5. Having a PR person for the hospital

meeting group

Important marketing strategies: Using satisfied patients, using existing marketing systems and directly reaching target population

 

PATIENT SATISFACTION

Satisfied patients are the most important ambassadors for marketing. Exit surveys help in assessing satisfaction levels. Some of our findings include:

  1. Irrespective of the background, patients are not happy, and the satisfaction levels are low just after they pay the bills. Even a small amount returned to them makes them very happy.
  2. Even if they are illiterate, patients and relatives love receiving explanations about their disease or condition and the necessary procedures.
  3. Of all the groups who influence the satisfaction levels of patients, the nurses have the most influence. In other words, the nurses can easily undo the good work others have done and vice versa.
  4. In the mission hospital, a print station counter where senior nurses are available to provide explanations for patients and allocate juniors to accompany them to various destinations tremendously improves the satisfaction levels.
  5. Rounds by administrative staff boost the satisfaction levels of patients.
  6. Pulse rate of patients is a simple indicator of satisfaction levels (2).

USE OF AVAILABLE CHANNELS FOR MARKETING

In rural areas, the local medical practitioners are the first ones to treat the patients, even if they are not allopathic doctors. They are happy to refer surgical patients if their work is not affected. Training them to diagnose and refer conditions requiring surgery and treat the medical conditions better is a great way of marketing the rural hospital. Referring patients for follow-up makes them happier.

Medical representatives visit all of the local doctors and are happy to help with promoting the rural hospitals, especially if they are allowed to enroll patients for insurance programs, etc.

The local Churches and social service organizations willingly help arrange diagnostic camps and get involved in the treatment of patients. We were surprised to find, even in rural areas, that we can use the local shops and internet cafes to enroll patients for health care plans.

USE OF DIRECT OUTREACH PROGRAMS

The diagnostic camp model (3, 4) is an excellent way of getting surgical patients referred to the rural hospitals. Many rural patients do not have the opportunity for diagnostic procedures like ultrasound examination and scopies. If these procedures are made available at the doorsteps, they help in diagnosis and referral of patients (see figure 1). We found that almost three fourths of the surgical patients referred to the hospital were diagnosed for the first time with these procedures, in the remote villages.

people outside of their house

Gathering data from the doorsteps using focus group discussion

Health education that we provided to the relatives of the patient through computer disks, calendars, health education materials and live relays of surgeries also helped our hospital to get more surgical patients. Writing health education articles in the local newspapers and magazines contributed to more awareness and referrals for surgery, as well.
watching tv

Live relay of surgeries reaches the population directly

SOME OBSERVATIONS

  1. Offering services that are not available elsewhere attracts many patients. The mission hospital in a small village called Alipur, near Silchar, was the first to offer laparoscopic surgeries, vaporization surgeries, etc. in Northeast India in the late nineties and early millennium. There, the number of surgical procedures carried out every year has increased from less than 100 to over 5,000 a year.
  2. According to the analysis of the exit interviews, every satisfied patient sent a minimum of one new patient to the hospital within three years.
  3. The main concern of the poor patients is cost, and people will flock to the places offering high-quality care at an affordable cost.
Gnanaraj-64 Dr. J. Gnanaraj MS, MCh [Urology], FICS, FARSI, FIAGES is a urologist and laparoscopic surgeon trained at CMC Vellore now the Director of Medical Services of SEESHA. He has a special interest in rural surgery and has trained many surgeons in remote rural areas while working in the mission hospitals in rural India. He helped about 17 rural hospitals start minimally invasive surgeries. He has more than 80 publications in national and international journals, most of which are related to modifications necessary for rural surgical practice. He received the Barker Memorial award from the Tropical Doctor for the work regarding surgical camps in rural areas. During the past year, he has been training surgeons in Lift Laparoscopic surgeries.
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`Social media stifles political debate’

People Less Likely To Voice Opinions That Differ From Those Of Friends: Study
The Internet might be a useful tool for activists and organizers, in episodes from the Arab Spring to the Ice Bucket Challenge. But over all, it has diminished rather than enhanced political participation, according to new data.Social media, like Twitter and Facebook, has the effect of tamping down diversity of opinion and stifling debate about public affairs.

It makes people less likely to voice opinions, particularly when they think their views differ from those of their friends, according to a report published Tuesday by researchers at Pew Research Center and Rutgers University .

The researchers also found that those who use social media regularly are more reluctant to express dissenting views in the offline world. The Internet, it seems, is contributing to the polarization of America, as people surround themselves with people who think like them and hesitate to say anything different. Internet companies magnify the effect, by tweaking their algorithms to show us more content from people who are similar to us. “People who use social media are finding new ways to engage politically, but there’s a big difference between political participation and deliberation,” said Keith N Hampton, an associate professor of communication at Rutgers and an author of the study. “People are less likely to express opinions and to be exposed to the other side, and that’s exposure we’d like to see in a democracy.” The researchers set out to investigate the effect of the Internet on the so-called spiral of silence, a theory that people are less likely to express their views if they believe they differ from those of their friends, family and colleagues. The Internet, many people thought, would do away with that notion because it connects more heterogeneous people and gives even minority voices a bullhorn.

Instead, the researchers found, the Internet reflects the offline world, where people have always gravitated toward like-minded friends and shied away from expressing divergent opinions. (There is a reason for the old rule to avoid religion or politics at the dinner table.) And in some ways, the Internet has deepened that divide. It makes it easy for people to read only news and opinions from people they agree with. In many cases, people don’t even make that choice for themselves.

Last week, Twitter said it would begin showing people tweets even from people they don’t follow if enough other people they follow favorite them.

On Monday, Facebook said it would hide stories with certain types of headlines in the news feed. Meanwhile, harassment from online bullies who attack people who express opinions has become a vexing problem for social media sites and their users. NYT NEWS SERVICE

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US intel built secret search engine for snooping

A top US intelligence agency has built its own secret “Google-like” search engine for about two dozen government agencies to search information through over 850 billion communications records, including phone calls, emails and internet chats, a media report said.Reported by ‘The Intercept’ — a recently launched website — from the classified documents leaked by whistleblower Edward Snowden, the Google type secret search engine is considered to be key to searching information from over 850 billion records that the US government collects over multiple agencies.

It was a mastermind of the recently retired National Security Agency Director Gen Keith Alexander.

Christened ‘ICREACH’ the search engine REACH contains information on the private communications of foreigners and, it appears, millions of records on US citizens who have not been accused of any wrongdoing, said The Intercept.

Citing various classified documents under its possession, it said the search tool was designed to be the largest system for internally sharing secret surveillance records in the US capable of handling two to five billion new records every day, including more than 30 different kinds of metadata on emails, phone calls, faxes, internet chats, and text messages, as well as location information collected from cellphones.

The Director of National Intelligence acknowledged the existence of such a search engine.

 

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Amazon Bets on Video Game Service Twitch in $970m Deal

Jeff Bezos is ramping up Amazon.com’s entertainment ambitions, buying video game service Twitch Interactive in one of its biggest-ever acquisitions.Amazon is paying $970 million in cash for the online gathering place for gamers. The deal, which trumped Google’s pursuit of the startup, is worth about $1.1 billion when including retention-related payouts, said a person familiar with the deal.The acquisition gives the web retailer an online forum of more than 55 million monthly active users, where people discuss games or watch others as they play . Bezos, Amazon’s chief executive officer, has made video games a focus of a strategy to add more entertainment services.

“Broadcasting and watching gameplay is a global phenomenon, and Twitch has built a platform that brings together tens of millions of people who watch billions of minutes of games each month,“ Bezos said in a statement.

Twitch users watch and share clips of video gameplay , both for entertainment and to learn new ways to advance in a game. Video game publishers have built the capability to share clips to Twitch directly into their products. Frequent user engagement is why Twitch is valued so highly , potentially giving Amazon opportunities to sell advertising and to steer shoppers to its online store, James McQuivey , an analyst at Forrester Research said.

“It’s a community of passionate fans who spend money on video games and that’s what makes it a valuable audience for Amazon,“ he said.BIDDING WAR The deal was first reported by technology news website The Information.Google and Twitch were in talks earlier this year on a transaction that valued Twitch at about $1 billion, a person familiar with discussions said in May . As the deal with Google was being discussed, investment banker Frank Quattrone introduced Twitch to other potential bidders, one of the people said.

“A lot of companies were really excited about what Twitch was doing, and Amazon made the most compelling offer,“ said Ethan Kurzweil, a partner at Bessemer Venture Partners, an investor in the company .SECOND-BIGGEST BUY Twitch is Amazon’s second-biggest acquisition, following the $1.19-billion purchase of Zappos.com in 2009. Amazon hasn’t been as prolific a deal maker as Google or other large technology companies, buying 18 companies since 2012, according to Bloomberg data. Instead of acquisitions, Bezos has been pouring money into other elements of Amazon’s business, including same day delivery , fulfillment warehouses and new products like its Fire Phone smartphone and Fire TV .

The interest in Twitch also shows that as people move more of their entertainment habits online and away from television, the value has increased for online video companies with large user bases.

Twitch, which is based in San Franscisco and run by CEO Emmett Shear, is available on Sony’s PlayStation 4 and Microsoft’s Xbox One game consoles. Started about seven years ago as Justin.tv , the service has evolved to draw a highly-engaged audience of people who watch others play video games. In February , 1 million people shared videos via Twitch.

Here’s What the CEO Wrote to All of Twitch’s 55m+ Users

Dear Twitch Community, It’s almost unbelievable that slightly more than 3 years ago, Twitch didn’t exist. The moment we launched, we knew we had stumbled across something special. But what followed surprised us as much as anyone else, and the impact it’s had on both the community and us has been truly profound.Your talent, your passion, your dedication to gaming, your memes, your brilliance -these have made Twitch what it is today. Every day, we strive to live up to the standard set by you, the community. We want to create the very best place to share your gaming and life online, and that mission continues to guide us. Together with you, we’ve found new ways of connecting developers and publishers with their fans.We’ve created a whole new kind of career that lets people make a living sharing their love of games. We’ve brought billions of hours of entertainment, laughter, joy and the occasional ragequit. I think we can all call that a pretty good start. Today, I’m pleased to announce we’ve been acquired by Amazon. We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster. We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence.But with Amazon’s support we’ll have the resources to bring you an even better Twitch. I personally want to thank you, each and every member of the Twitch community, for what you’ve created. Thank you for putting your faith in us. Thank you for sticking with us through growing pains and stumbles.Thank you for bringing your very best to us and sharing it with the world. Thank you, from a group of gamers who never dreamed they’d get to help shape the face of the industry that we love so much.It’s dangerous to go alone. On behalf of myself and everyone else at Twitch, thank you for coming with us.

 

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Google’s Big Android One Project to Make India Debut Next Month

Micromax, Karbonn and Spice ready to launch smartphones based on new Google platform in September
Android One, the Google project that promises rich smartphone experience on low-cost devices, faces its first big test when Micromax, Karbonn and Spice launch products based on it in India early next month.The three Indian manufactures are set to price the handsets between ` . 7,000 and ` . 10,000, which is higher than the initially expected sub-$100 (. `6,000) tag.At this price, these devices ­ at least one each initially from the vendors ­ would give the same experience of using products in the mid-to-high price range, people familiar with the products told ET.

Google is expected to roll out similar handsets in other emerging markets depending on consumer response in India. The success of Android One is critical for Google as it would help the company bring in new users to its Android platform, especially at a time when the market share of the most popular mobile operating system could hit a plateau globally. Google didn’t respond to emailed questions.Micromax, Karbonn and Spice declined comment. One of the people directly involved in the development of the smartphones said the prices have gone higher than the initially planned sub-$100 because Google intends to offer better features and apps.

“Android One is setting minimum hardware and software standards for the three vendors, who are adding or improving upon them in future devices under the Android One umbrella,“ this person said.

The decision on final pricing of the devices is left to the local handset makers who can choose their addressable market segments while competing in the thriving Indian smartphone market which is set to double to more than 80 million devices this year.

To ensure product quality and final consumer experience, Google is work ing closely with the companies to develop the handsets and specify compatible components that local handset makers would have to incorporate from original design manufacturers in China, according to people privy to the contours of the talks between the vendors and the US company . Android One is a reference platform that device makers can follow to develop and produce low-cost smartphones. It ensures that even low-end devices can run Google’s latest software and updates to offer uniform user experience. Google in late June announced that it had tied up with Micromax, Karbonn and Spice to develop sub$100 smartphones, saying some of the initial devices will hit the markets in September, starting with India.

Karbonn Mobiles Expects to Go Public by 2016

Karbonn Mobiles expects to go public by 2016 as it bets on sales of Android devices made in partnership with Google. Frankly I’ve been delaying it for the last couple of years because I wanted to know my valuation…and now my valuation has gone much higher in the last few years,“ Chairman Sudhir Hasija told Reuters. Karbonn Mobiles, which started in 2009, expects revenue to rise four-fold in two years from $743 million for the year ended March 2014 as it expands into Europe and Africa, driven by sales of “Android One“ phones.Reuters

Here’s How You can Get a Share of Google Pie
Owning shares of Google is probably one of the best bets on the buzzing e-commerce and new age business space. But, for a small retail investor from India, purchasing a Nasdaq-listed Google may prove to be a tedious task. In addition to the ordeal of opening a trading account, he also has to wade through a complex web of high transaction costs, compliance and tax rules. Still, there is a simpler way for such investor to gain exposure to the Google story: invest in PPFAS Long Term Equity Fund (PLTEF) or Motilal Oswal MOSt Shares NASDAQ –100 ETF (MNasdaq) Google constitutes about 8% of the corpus of PPFAS Long Term Equity and MNasdaq. While the MNasdaq’s exposure to Google mirrors the stock’s weightage on the Nasdaq 100, it was PPFAS Long Term Equity’s move to raise its holding in Google that surprised many given that it is a valuefocused equity mutual fund with target asset allocation at least 65% of its corpus in Indian equities. So, why is PPFAS excited about Google at this juncture? As the number of users grows, thanks to cheaper smart phones and faster internet, Google’s earnings are expected to advance steadily.
http://epaperbeta.timesofindia.com/Article.aspx?eid=31815&articlexml=Heres-How-You-can-Get-a-Share-of-26082014005033
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No Longer Classified: Online Ads Pop up on Rival Sites

Players `borrow’ listings, often without consent of advertisers
If you have posted an online ad to sell a used teak cot or rent out a property recently, you may be among the many surprised to find it appear mysteriously on other classifieds portals.
This is because players in the fast-growing online classifieds industry are freely ‘borrowing’ listings from rival sites in a bid to become the largest in their categories and attract funding. Only a few take consent of advertisers.

Players in the .
26_08_2014_001_095_007

`2,400-crore Indian online classifieds market confirm this trend. “Not only small classifieds but large online classifieds players are also resorting to this practice.Our users are often called by other websites and have complained to us of the same,“ said Kamayani Singh, communications and social media manager for OLX India, which is 100% owned by South Africa’s Naspers Group.

ET verified this trend by posting a real estate ad on a platform.Soon it was contacted by at least two startups seeking more information. One was Zamoona, a young real-estate classifieds startup. “We do take consent from people before posting ads online on our platform which caters to only premium listings across Delhi NCR,“ said Anant Goel, an INSEAD graduate who cofounded Zamoona last year.

Zamoona doesn’t have onground sales staff. It has a fourmember tele-calling team which scouts for premium listings across other platforms. “However, our USP is that we never share contact information of either buyer or seller. We connect them on calls via our cloud technologies,“ said Goel.

The trend of replicating advertiser information is rampant across industries. According to IAMAI, jobs is the largest category in online classifieds market constituting about 60% of the market share followed by matrimony (22%), B2B classifieds (13%) and real estate 7%.

“Startups should certainly veri fy with an advertiser if she wants her ad to be placed on their website,“ said Sumit Jain, cofounder and CEO of CommonFloor.com, a property portal funded by Tiger Global and Accel Partners.

“Information is getting commoditised today and what matters to users now is the experience they are provided by an online startup. We at CommonFloor, however, verify most properties we take on our website,“ said Jain, who has a 750-member team, including ground staff that scout for listings across India.

Easy scalability and rapid growth in this space are making foreign investors interested. Investor firms, such as Warburg Pincus, Sequoia Capital, eBay, Nexus Venture Partners and Matrix Partners, have stakes in over a dozen startups.

In March, this year, Bangalorebased online classifieds venture Quikr raised ` . 550 crore from a group led by Swedish investment firm Investment Kinnevik. Two months ago, Housing raised ` . 115 crore from investors like Helion Venture Partners and Qualcomm Ventures. Bigger players are not happy about the trend but express helplessness. “If an advertiser gives a permission to a rival platform to use his or her ad on their website, legally other platforms can’t intervene,“ said Vivek Madhukar, COO at Times Business Solutions Ltd, which owns portals such as MagicBricks and TimesJobs. TBSL is part of Times Group, which owns this newspaper.

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ICE BUCKET CHALLENGE, #icebucketchallenge, Ice Bucket test #IBT #IBC

ICE BUCKET CHALLENGE

ICE BUCKET CHALLENGE, #icebucketchallenge, Ice Bucket test #IBT

 

 

  1. Ice bucket challenge is an effort to raise awareness of ALS where participants must dump a bucket of ice cold water and then dare someone to do the same.
    <iframe width=”560″ height=”315″ src=”//www.youtube.com/embed/6TLzOW39WXw” frameborder=”0″ allowfullscreen></iframe>
    <iframe width=”560″ height=”315″ src=”//www.youtube.com/embed/goyQJucBUeU” frameborder=”0″ allowfullscreen></iframe>

 

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